Apple has consistently mastered the art of showcasing product capabilities through compelling storytelling. The latest iteration of their "Shot on iPhone" campaign, the short film ¡Suerte!, is a testament to this prowess. This visually stunning 13-minute masterpiece, following a young musician's journey through Mexico, demonstrates the iPhone 15 Pro's ability to capture cinematic quality in various challenging environments.
From intimate moments to dynamic action sequences, the film showcases the iPhone's remarkable camera features. The ability to quickly rack focus with Cinematic mode, once a domain of high-end cinema cameras, is now accessible in the palm of your hand. The new optical 5x zoom offers flexibility, enabling rapid transitions and dynamic camera movements. Plus, the option to shoot in Apple ProRes provides additional control over colour, highlights, and contrast, essential for crafting a film's visual identity.
While professional equipment undoubtedly contributed to the film's polished look, it's the iPhone's core capabilities that truly shine. The making-of video reveals numerous instances where the director and cinematographer captured stunning footage with nothing more than the iPhone and their subjects.