Signia launches hearing devices that are...dare we say, cool?
Thursday, September 12, 2024 at 10:35AM
Sonya Davidson in Audio, Health, News, Press release, Product launch, Signia, Signia Active Pro IX, accessories, hearing

Over 1.5 million people suffer from hearing loss, but most don’t want to admit it. In a recent study among Canadian adults between the ages of 40 and 79, just 8% of men and 5% of women admitted to hearing impairment, but when experts evaluated their hearing, the results were alarming; 63% of men and 46% of women had measurable hearing loss, showcasing a deep-seated stigma around hearing loss and a subsequent aversion to hearing aids.

Signia, a global leader in hearing aids, is devoted to shattering this stigma once and for all to help improve the quality of life for hearing-impaired consumers with the launch of its newest product: Signia Active Pro IX - now available in Canada.
Active Pro IX is in a category of its own. As the world's only instant-fit rechargeable solution powered by the Signia Integrated Xperience platform with RealTime Conversation Enhancement technology, Active Pro IX empowers mild to moderate hearing loss users to reconnect and contribute to dynamic conversations in any noisy environment to live fully social and active lives, just as they are meant to.
Gone are the days when you can say you’re “not old enough” for hearing aids. Active Pro IX shatters every stigma of the look and feel of a traditional hearing aid. Created for a generation who hasn’t yet found an attractive solution to support their hearing loss, the Active Pro IX is designed to look like an effortlessly cool earbud that offers all the benefits of a prescription-grade hearing aid with advancements in modern technology and connectivity to iPhone and Android devices.

But Active Pro IX is more than a sleek design and innovative technology; it’s a full-service experience. This means its users can walk into a hearing clinic and gain access to personalized hearing loss counseling and one-on-one support to help them understand the scope of the Active Pro IX’s technological capabilities and address their unique needs.

"Whenever people think of hearing devices, they think of the bulky, unattractive hearing aids that our grandparents used to wear,” says Michèle Dostaler, Head of Product at Signia. “Our goal with the new Active Pro IX model is to break down this longstanding stigma with discreet and cool designs that empower hearing-impaired individuals to reconnect to the conversation and enjoy their lives again, without anyone knowing they're wearing a hearing device.”

What you need to know:

Signia Active Pro IX is sold through independent hearing clinics. 
In addition to Active Pro IX, Signia is also launching its Active IX hearing aids, which feature the same modern earbud design to appeal to hearing aid rejectors at an affordable price point. Active IX includes Signia’s Augmented Focus technology, automatic directionality, and streaming audio connectivity, among other advanced features. By making the Active Pro IX and Active IX form factor available at different technology levels, Signia is reinforcing its commitment to making innovative hearing technology more accessible.
 
To learn more about Signia and Active Pro IX and Active IX, please visit www.signia.net.
Article originally appeared on Reviews, News and Opinion with a Canadian Perspective (https://www.canadianreviewer.com/).
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