Netflix is reportedly considering adding video podcasts to its platform as a cost-effective way to engage viewers. The company has been in discussions with talent agents about hosting talk-based video shows, despite previous skepticism about the format's viability on the streaming giant. The move aligns with Netflix's broader strategy of providing a vast array of content at lower production costs, allowing the platform to maintain a steady stream of material without hefty budgets.
The growing popularity of podcasts, especially on platforms like YouTube, which saw users watch 400 million hours of podcasts on TV sets in 2024, has caught Netflix's attention. The streaming giant aims to tap into this trend by potentially signing famous podcasters to produce exclusive content or offering ad-free versions of existing shows to its subscribers.
As Netflix continues to innovate, its potential entry into the podcasting arena reflects its ongoing strategy to flood its service with diverse content that can be consumed passively. However, the platform's reputation for quality content remains a topic of debate, as it prioritizes volume over prestige to show investors growth and keep viewers engaged.