A year ago, Dyson unveiled a revolutionary new professional hair dryer at Paris Fashion Week to stylists at some of the most coveted runway shows including Chloe, Stella McCartney, and Issey Miyaki. The new Dyson Supersonic r enabled by new power-dense technologies was a hit with stylists. This month, Dyson announces that the Dyson Supersonic r hair dryer will be available for general sale to the public, making salon-finishes open to all.
The new Dyson Supersonic r has a new technology streamlined heater, the Dyson Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature. The Dyson Supersonic r hair dryer is Dyson’s most powerful, yet lightest and most precise hair dryer to date. 30% smaller, 20% lighter, and more manoeuvrable than the original Supersonic hair dryer, it delivers fast drying, smoother and shinier results.
Developed and tested with professionals, the machine has only been available for stylists to purchase so far,being unveiled at Fashion Week in the A/W24 season. It has since become an essential in the kits of talent such as Sam McKnight, Eugene Souleiman and Lacy Redway, who choose the Dyson Supersonic r hair dryer for its enhanced manoeuvrability, comfort and precision. Following participation in design reviews with Dyson engineers over five years, Matthew Collins, Global Styling Ambassador at Dyson, says “this is the best blow dryer I have ever used”. Elsewhere, Stylist Anthony Turner, backstage at the Issey Miyake A/W24 show, describes the machine as “a magic wand”, and stylist Gary Gill says, “at first glance it is visually astonishing, even strange. But I like it. I felt like it could never work, but it’s the complete opposite.”
Gill used Dyson’s professional range in ‘24 at the first show imagined by Chloe's new Creative Director, Chemena Kamali. It was a collection that paid homage to the late 1970s, a decade when the natural beauty of women was celebrated but also their courage and strength. Gill created a look that was as effortless as it was natural, altering between loose, subtly curled hair and relaxed low buns.
This latest Dyson announcement comes following demand from consumers eager to achieve high- quality results at home between appointments. The Dyson Supersonic r machine will be available at Dyson Demo Stores and online beginning April 3, 2025, in two new colours – Ceramic Pink, inspired by the orient of a pearl, and Jasper Plum, inspired by the rare purple jasper gemstone. The price tag is $729.99
More details can be found here.