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With its launch imminent, BlackBerry has begun airing TV ads to promote their famed instant messaging app BlackBerry Messenger going cross-platform (iOS and Android). Although it isn't much more than a splash screen with a URL directing viewers to the BBM.com domain, it's a sign of good things to come - especially considering back in May at BlackBerry Live, BlackBerry CEO Thorsten Heins promised an "end of summer" release.