ReturnReturn to Article

Recommend Game Change book explores 'gamification' of the office in the engagement economy (Email)

This action will generate an email recommending this article to the recipient of your choice. Note that your email address and your recipient's email address are not logged by this system.

EmailEmail Article Link

The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.

Article Excerpt:

A new book entitled, “Game Change”. The book explores how “gamification” can be harnessed and applied as a business model for the future.

An estimated one billion people spend at least one hour every day playing computer and video- games. Why is it that people put more effort into these games than their day jobs or personal relationships?

Businesses need to consider that 7 billion hours by 1 billion gamers is what’s up for grabs in the “Engagement Economy”. It’s argued that if businesses can harness even a fraction of the sort of engagement witnessed in gaming, the rewards will be incalculable.

 


Article Link:
Your Name:
Your Email:
Recipient Email:
Message: