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Market trends and recent studies indicate that more than 69% of customers are willing to hand over data for location-based marketing rewards,” said Devon Wright, CEO, Turnstyle. “We are honoured to be working with Subway to bring something relevant to their clientele, based on customer insight garnered through Turnstyle technology.
Turnstyle will be collaborating with Subway Restaurants across all of Alberta, Saskatchewan, and Northern Ontario. The expansion follows a successful program which took place last year in Northern Ontario and garnered impressive results.