The new ‘Shot on iPhone’ ads highlight the iPhone’s video recording functions and show how creative users can get with them. There’s this fun timelapse clip of penguins that you see above taken by Nicolas D. in Pleneau Bay, Antarctica, which is set to the song “Gossipo Perpetuo” by Jean-Jacques Perrey; a slow-mo clip of a hippo shot by Craig J. in Kasane, Botswana; and six more visually arresting ads. We’re embedding the rest of the videos below for you to see.