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By Gadjo Cardenas Sevilla

Fitbit is the leading wearable company in the world. It has outlasted the competition in the entry-level and mid-range with a succession of truly transformative fitness trackers backed by the industry's best analytics and most comprehensive apps.

The only area where Fitbit has seemeed lacking has been in the higher end. The Fitbit Blaze was sorely lacking many of the touchpoints that made smartwatches popular. While it had the tracking aspect nailed, it didn't offer much in terms of apps and other functionality. Now we have the Fitbit Ionic, which leapfrogs its predecessor in many ways.


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