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By Gadjo Cardenas Sevilla

Sonos is considered the originator of wireless streaming audio. The company’s innovative MESH network solution enabled high fidelity audio streamed across multiple rooms simultaneously (or independently). Sonos speakers have been considered the gold standard in audio quality and precision while their software has long been the envy of other speaker manufacturers.

2017 has been a challenging year for Sonos. While the company continued to unveil well-received speakers and sound bars, they are seeing unprecedented competition not just from cheaper smart speakers with built-in assistants. They are also seeing companies like Google and Apple jump into the premium connected speaker space, presumably with smart assistant functionality. Now, Sonos has answered that challenge.


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