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Recommend Fitbit wants to democratize fitness wearables with latest line of smartwatches (Email)

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By Gadjo Cardenas Sevilla

Fitbit is the leading company in fitness trackers. Fitbit has evolved from offering smart pedometers to making popular fitness trackers and has been trying its hand at more functional smartphones.

The core of Fitbit's focus has always been a well-rounded approach at fitness. The company doesn't only track steps or specific exercises, they stress the importance of tracking sleep and sleep quality, nutrition and a range of exercises. Now the company is aiming to democratize fitness solutions for all users. The Fitbit Versa is available for preorder, it costs $249.95 and will be coming to market by April 19.


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