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Recommend Google to acquire Fitbit for US$2.1 billion (Email)

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Fitbit is going to be the newest brand to be taken under Google's wings. Google announced that it has "entered into a definitive agreement" to acquire Fitbit for US$2.1 billion (around CA$2.7 billion). The announcement comes days after reports are going around that Google was in talks to purchase the fitness tracker company. Fitbit will be joining Google itself, in the same way that Nest is under Google right now.

According to Rick Osterloh, Google's senior vice president for hardware, the reason they want Fitbit is to help them create wearables within the company. That they "see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market."


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