OnePlus is going back to its affordable flagship roots with its upcoming launch of the OnePlus Nord. The company's co-founder, Carl Pei, revealed that Nord refers to the concept of "true north." He said in a tweet, "Some people have been asking what the Nord name means. It comes from the concept of true north. We each have this inner compass that guides us. This product line reminds us to always search for our true north, and we hope it will keep reminding you of yours."

With a promise of releasing this new phone for under US$500, it brings us back to the earlier days of the company when it produced "flagship killers" or handsets that packed in some more premium specs but at a fraction of the price. In recent years, though, the company's devices kept creeping up the price brackets, with its latest OnePlus 8 series being its most expensive devices to date.