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Recommend From Tokens to Coupons to Apps – A Brief History of Loyalty Programs (Email)

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Photo by Panos Sakalakis via Pexels

One of the first things you learn in business is that returning customers are more profitable than new ones. While it's unclear if they knew this back in 1793, the earliest record of a loyalty program, one thing is certain. The idea of rewarding and incentivizing customers to 'come back soon' was a stroke of genius.


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