Image: Meta

Meta is currently testing a new feature on Threads designed to keep users informed about trending conversations on the platform. CEO Mark Zuckerberg announced that the app has initiated trials for "today's top topics" within the United States. According to Meta, these topics will be visible in search results and interspersed throughout the For You feed within the app.

Adam Mosseri, the head of Instagram, clarified that specific trends will be identified by AI algorithms based on current user engagement. Notably, Threads will include trending topics related to politics and elections, despite Meta's recent decision to limit the recommendation of political content unless users opt in. However, Meta has confirmed that this restriction will not apply to the trending feature, stating that political topics are permissible unless they violate Community Guidelines or other integrity policies.