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Photo: Samsung

Samsung is set to boost Bixby's capabilities with generative AI, according to a recent interview with a high-ranking Samsung executive. This move aims to redefine Bixby's role within the Samsung ecosystem.

“With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby so that Bixby could be equipped with Generative AI and become more smarter in the future,” Won-Joon Choi, executive vice president of Samsung’s mobile business, told the media outlet.


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