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Amazon's Alexa is undergoing a strategic shift, pivoting from ambitious artificial-powered aspirations to a more pragmatic approach. Instead of relying on complex AI models, the company is reportedly focusing on partnerships with established companies like Uber, OpenTable, GrubHub, Ticketmaster, and Instacart. This strategic move aims to enhance Alexa's capabilities in specific tasks, such as ordering food, booking rides, and making reservations.