By Gadjo Cardenas Sevilla

Once a company synonymous with all things pertaining to still photography, Kodak has decided to glide through the winds of change by navigating its future on print solutions, affordable digital cameras and handheld video cameras. Their Kodak Playsport camera competes with every smartphone that shoots video as well as Cisco's successful Flip line of handheld cameras but Kodak's rugged, intuitive and waterproof shooter carves its own niche as the de facto camera for the sporty set.