Apple posts highest revenue and earnings ever behind strong iPhone and Mac sales

By Gadjo Cardenas Sevilla

iPhone, iPad and even Mac sales have been so strong of late that Apple has hit its highest ever revenue and earnings this quarter. Apple Inc. posted a record revenue of $20.34 billion and sold 3.89 million Macs, 14.1 million iPhones and 4.1 million iPad tablet computers

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Apple prepping for October 20th media event focusing on Mac OS

Apple has sent out invites to a "media event" set for October 20th. The most interesting thing about the invitation is the slogan "Back to Mac," as well as a sneak-peek at what looks to be a Lion, signifying the possible introduction of OS X 10.7 probably codenamed Lion. We're hoping that some new Macs will be announced at this event, hopefully a cheaper, smaller MacBook Air which hasn't seen an update for over a year.

Update on Monday, October 18, 2010 at 9:17AM by Gadjo Cardenas Sevilla

Above is a leaked image of the supposed revision to the 13-inch MacBook Air which will be using a new type of SSD memory that's more like RAM than a notebook hard drive. More importantly, there are speculations of a new, 11-inch subnotebook sized MacBook Air that will be significantly cheaper than the 13-inch variant. What's more, the above prototype (which is dated back to April) shows 4 battery packs although it is quite possible that this, as well as the Core 2 Duo Intel processor will be replaced upon launch. We hope its true, we think a modestly priced subnotebook Mac in the 10-12' inch screen category will be a runaway success.

Review: 6th Generation Apple iPod Nano

Text and photos by Gadjo Cardenas Sevilla

Probably the most dramatic departure from all its previous iterations, the 6th Generation iPod Touch completely renovates the concept of Apple's most popular music player. Now with multi-touch and with a smaller than ever form factor, the iPod Nano raises eyebrows not just for what's been added but also for what has been removed.

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Apple refreshes iPods, shrinks AppleTV into streaming terminal

By Gadjo Cardenas Sevilla

The buzz and buildup leading to yesterday's Apple event was apparently justified. Announcements on the continuing iOS strategy, iPad software updates and the usual sales figures were quickly obscured by a series of big announcements in the personal media player space.

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