The Apple Beat: Dissecting the Apple Teamnote

Apple CEO TIm Cook played quarterback for the keynote but everyone pitched in

Text and photos by Gadjo Cardenas Sevilla

Last week’s iPad announcement wasn’t so much a Timnote as it was a Teamnote. Apple's CEO Tim Cook served as quarterback during the keynote focusing on the ‘big picture’ aspects of Apple’s business like the Apple Retail Stores, user adoption of iOS and did a good job of setting up the other speakers who focused on granular topics such as product features.

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