Star Wars Fans Invited to join epic toy unboxing on YouTube
Star Wars: The Force Awakens products are set to be unveiled in the world’s first-ever global live toy unboxing event. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration featuring top digital stars from the Maker Studios network.
“We’ve seen tremendous excitement for these new products and can’t wait to see the global reaction from the Star Wars fan community.”
“Star Wars toys have always played an important role in how our fans interact with the Saga,” said Lucasfilm President Kathleen Kennedy. “They’ve inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition.”