After the backlash the first trailer received for how the titular character Sonic the Hedgehog looked, Paramount has released a new trailer showing the redesigned Sonic. He definitely looks more faithful to how he looks in the games. The start of the trailer even features a rendition of a classic Sonic song called "Green Hill Zone." If you're interested in catching it in theatres, the film airs starting February 14, 2020.
There was backlash when the first trailer for Sonic the Hedgehog dropped last month. The design had been, as Engadgetdescribes it, nightmare-inducing. Now, Paramount just announced that it is pushing back the release of the film “to make Sonic just right.” The film was originally slated for a November 2019 release, but now it’s been pushed back to February 14, 2020. Let’s hope they’ll be able to get the look right. We think Detective Pikachu might have set the bar for how cute yet realistic these animated characters could be if done right.
It’s been rumoured before that Hasbro planned to create a movie based on the Kenner toyline M.A.S.K. but it was reportedly scrapped. Now, it seems the project is back on with Fate of the Furious director F. Gary Gray supposedly helming the film. Deadline reports that he’s closed a deal with Paramount and Hasbro to bring this multimedia franchise to the big screen. MASK is an acronym for Mobile Armored Strike Kommand, which is a task force led by Matt Trakker who works to take down criminal organization VENOM.
Netflix has done something no streaming service has done before, drop a title it hasn’t promoted right after releasing its first trailer. It was reported before that the streaming service acquired Paramount and Bad Robot’s Cloverfield sequel and a Super Bowl spot promoting the film would come out. What hasn’t been announced was that Netflix will be making the film available for streaming right after the end of the Big Game. No other promotions have been done for the film ahead of this announcement. It’s a bold move but with a big audience it can be considered a wise move, too. The Super Bowl drew an average of 111.3M people in 2017.
As Deadlinepoints out, this unusual marketing strategy complements the non-traditional marketing campaigns the original Cloverfield has done. Netflix describes the film’s plot as such: “In the near future, a group of international astronauts on a space station are working to solve a massive energy crisis on Earth. The experimental technology aboard the station has an unexpected result, leaving the team isolated and fighting for their survival.” It’s directed by Julius Onah and produced by J.J. Abrams and Lindsey Weber and stars Daniel Brühl, Roger Davies, Elizabeth Debicki, Aksel Hennie, Gugu Mbatha-Raw, Chris O’Dowd, John Ortiz, David Oyelowo, and Zhang Ziyi.
Wednesday, November 13, 2019 at 1:52PM 