The Apple Beat: A Promise Fulfilled

By Gadjo Cardenas Sevilla

Yesterday's Apple Special Event was nothing short of monumental. While most people expected, and got, the iPad mini, Apple really went all out in terms of product refreshes. A new 13-inch MacBook Pro with Retina Display, a stunning new iMac (8 pounds less than the previous version), powerful new Mac minis and an upgraded full-sized iPad.  

Click to read more ...

Apple CEO Tim Cook issues apology for Maps lapse

By Gadjo Cardenas Sevilla

Apple's CEO Tim Cook issued an apology to customers who may have experienced issues with the new Maps app that comes standard with iOS 6. In a letter on Apple.com, Cook stated that more than 100 million devices were already using the app, which have searched half a billion locations.

Cook's letter, which can be found in full after the break, promises that Maps will get better and gives users the option to download "map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."

Click to read more ...

The Apple Beat: 'iPhone 5' launch a landmark moment for CEO Tim Cook

Apple CEO Tim Cook looks to deliver on the promise that 2012 will be product-filled year.

Text and photos by Gadjo Cardenas Sevilla

San Francisco - Apple Inc. is expected to launch a new iPhone today as well as possibly new iPods and other updated products. For Apple's CEO Tim Cook, it will mark an important milestone as his first major iPhone launch and the world is watching.

Click to read more ...

The Apple Beat: Dissecting the Apple Teamnote

Apple CEO TIm Cook played quarterback for the keynote but everyone pitched in

Text and photos by Gadjo Cardenas Sevilla

Last week’s iPad announcement wasn’t so much a Timnote as it was a Teamnote. Apple's CEO Tim Cook served as quarterback during the keynote focusing on the ‘big picture’ aspects of Apple’s business like the Apple Retail Stores, user adoption of iOS and did a good job of setting up the other speakers who focused on granular topics such as product features.

Click to read more ...