Search Ads come to the Apple App Store in Canada

Apple announced today that Search Ads are now available to the App Store in Canada, Mexico and Switzerland, raising the total to seven countries.

Canadian developers today can create campaigns to promote their apps at the top of search results on the App Store for iPhone and iPad. Ads go live in these new markets on October 17 from 1:00 p.m. EST/ 10:00 a.m. PDT, and first time advertisers can try Search Ads for free with a $100 USD credit.

Search ads are an efficient and easy for developers of all sizes to help users discover their app on the App Store for iPhone and iPad. We launched search ads a year ago in the U.S. App Store, creating another point of discovery for developers of all sizes, while complementing a user’s search experience

Review: Huawei P10

By Gadjo Cardenas Sevilla

The most surprising smartphone of 2017 isn't made by Samsung or by Apple. It's not even the enigmatic Essential Phone or the Pixel 2.

I'm talking about the Huawei P10. This is a 5.1-inch device that's designed along the lines of the iPhone 7 (or iPhone 8). 

Click to read more ...

Microsoft opens up Mixed Reality partnerships

Microsoft is on a mission to empower everyone to achieve more, and one of the ways we are doing that is through innovation with the most comprehensive approach to mixed reality- from handheld AR to immersive VR to the world’s first and still only self-contained holographic computer, HoloLens. At this event, we demonstrated how we are invested in mixed reality technology and are continuing the journey with our community of developers, commercial partners and consumers. 

Click to read more ...

Katherine Adams Joins Apple as General Counsel & SVP

With the retirement of longtime general counsel Bruce Sewell —Apple today announced that Katherine Adams, formerly senior vice president and general counsel of Honeywell, will join Apple as general counsel and senior vice president of Legal and Global Security, reporting to CEO Tim Cook and serving on Apple’s executive team. 

The company also announced Bruce Sewell, who has served as Apple’s general counsel since 2009, will be retiring at the end of the year.

Click to read more ...