Apple's iSlate - Revolutionary device or a product of mass hysteria?
Friday, January 22, 2010 at 10:56AM 
What the iSlate could look like: Mockup by fotoboer.nl from FLICKRBy Gadjo C. Sevilla
In a matter of days, two to be exact, the world will learn whether the mythical Apple iSlate does indeed exist and what it will be able to offer. Or, on the other hand, it will go down in history as the largest cooperative hallucination known to man.
Possibly an even bigger deal than the iPhone, the iSlate is a product thats been on the radar for over a decade and has now piqued the interest of the public because it could be Apple's most revolutionary product to date, or its biggest flop.
Today's Tablet
The tablet form-factor in computing may pre-date even the notebook. Blame it on Star Trek but the idea of a slate-like computer has been around since the 70's. We've seen them come and go, from the convertible TabletPC's that Microsoft backed in 2001 to the latest UMPC (Ultra Mobile PCs) that amazed us with their size and disgusted us with their high cost and poor usability and battery life. With the advent of eReaders everywhere, app stores galore and video and TV available on demand - today's tablet will need to wear many hats to succeed.
Mockup with dock
Apple's iPhone and to a lesser extent, its iPod Touch are more than media devices, they are tiny computers, what is more important is that they are connected computers which means their advantage is that they can access the Internet almost instantaneously to get data that they don't have. They already deliver music, TV, video, movies, eBooks, e-mail, web surfing and GPS and location features but are hobbled by expensive data plans and their small screens.
If Apple can successfully scale up the iPhone/iPod experience to an somewhat affordable (sub $700) device that can also deliver rich media such as ebooks, magazine subscriptions and maybe even gaming then we will have a serious game changing device.
iSlate mockup with simulated Snow Leopard OS running
Keeping the price low will ensure that the iSlate will be quickly and widely adapted, which needs to happen before droves of me-too slates come to market. During the recently concluded CES, competing manufacturers were already preempting the iSlate by announcing their own SlatePCs. If and when Apple releases its slate, you can bet there will be a deluge of dinky devices promising the same functionality for less but falling short.
Integrating the iSlate with a myriad of possible uses is also key in the product's success. We don't have slates today, we don't need them. Apple has to create that need and make us get in line for these, something that they're very good at. This device has to bundle real world use (replacing netbooks) with great features that will appeal to a wide range of users.
Proof
Image of possibly fake iSlate via www.engadget.com
Wouldn't it be tragic if Apple announces something completely different on January 26th? While that could happen, it seems unlikely. Aside from the tech blogosphere being whipped into such a frenzy that everyone is convinced the iSlate exists, there are some compelling arguments that it does.
1) Apple shoots down Valleywag's $100,000 bounty for news and hands-on time with "the Tablet".- The Valleywag publication offered money to anyone who could provide ample proof of the product's existence and Apple promptly sent a cease and desist letter which could mean that the iSlate does exist or maybe Apple is just exercising due diligence.
2) Apple is buying up all the 10-inch touch screens it can find- Seems like Apple has cornered the market of 10-inch LCD screens and 10-inch OLED screens and has made these items very scarce for other manufacturers wanting to create similar devices. The same thing happened when Apple bought all the solid state memory Samsung had to offer to put into the gazillions of iPhone and iPods that were sold.
3) Content deals are gettin' done - New York Times, Conde Nast, News Corp, Macgraw Hill have all been rumoured to be in talks with Apple to get their content on the iSlate. Aside from the readin' material, there's a lot of viewin' material as well. Apple has ties with Disney so that's a given but there is also the chance that other media companies and TV networks will want in on the action.
4) Apple's hiring - Right before the launch of the iPhone 3G, Apple hired additional staff to help man the long lines and get sales and support in gear. We have it on very good authority that Apple's hiring again, big time. They're mostly seeking sales specialists which is what they will need for the coming onslaught of customers.
The truth will be revealed, soon enough.
This could really turn out to be the story of the year, whatever happens. We'll be on the ball come January 26th and will cover Apple's announcement, whatever it is they may be launching.
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