Mobilicity and Facebook team up on Java-powered feature phones

Got a feature phone? Feeling left out of Facebook? Well, Mobilicity and Facebook just announced that Mobilicity is offering their customers another way to stay connected with a new Facebook mobile application for Java-powered feature phones. Mobilicity is also sponsoring the launch by enabling customers to download and use the application for three months without incurring any data charges. 

This new Facebook application provides a better experience for feature phones than other similar applications and mobile sites. It brings the popular features and user experience already deployed on Facebook mobile applications for smartphones to the world’s most popular feature phones, and is optimized for speed and performance on Mobilicity’s network. It includes several new and unique features that enable people to stay connected through Facebook including:

• Viewing photos from your mobile phone
• Synchronizing your local address book contacts with your Facebook friends
• Facebook login to third party services within the application, such as news, sports, games, and weather

The new Facebook application is optimized to use as little data as possible while providing the great user experience mobile applications offer. The application uses less data than other similar applications or mobile sites, enabling it to be much cheaper for people to use when the trial period ends.

The new Facebook application is a collaboration between Facebook and Snaptu, whose platform brings leading web services to millions of people around the world on more than 2,500 different types of mobile devices via the Snaptu app.  The new Facebook application will be available for Mobilicity customers to download without incurring any data charges from www.mobilicity.ca or http://fb.me/a.  

“We are thrilled that Mobilicity is launching the new Facebook application in Canada,” said Sara Moore, Vice President of Marketing, Mobilicity. “We are committed to making wireless communications more affordable for Canadians and are proud to work with Facebook and enable all our customers to connect with their Facebook friends on Mobilicity’s 3.5G network.”

“We are always looking to work with innovative operators on ways to enable people to easily access Facebook wherever they are,” said Henri Moissinac, Head of Mobile Business, Facebook. “Through our collaboration with Mobilicity, we’re thrilled to offer yet another way for people to stay connected with their friends and family through Facebook and bring a high quality and high speed mobile application experience to feature phones in an affordable way.”