TomTom releases HD Traffic to Canada

TomTom announces that it is continuing to deliver on the company’s Traffic Manifesto with the introduction of TomTom HD Traffic to Canada. As part of the Traffic Manifesto, outlined late last year, TomTom is on a mission to reduce traffic congestion for everyone globally.  With congestion affecting millions of people every day - creating psychological and economic impacts on both individuals and businesses - TomTom offers immediate and cost-effective solutions to help tackle traffic congestion.

The introduction of TomTom HD Traffic to Canada not only gives drivers access to the very best in traffic navigation, but will make drivers who use TomTom HD Traffic the key to reducing traffic congestion for themselves and every driver around them.  TomTom’s research indicates that it only takes 10% of drivers using TomTom's HD Traffic service to create a real-time "collective effect," making roads flow more efficiently and reducing journey times for all.

"Traffic congestion is a real issue in the lives of many drivers," said Tim Roper, President of TomTom, Inc. "TomTom believes that we’ve found a working solution that will help reduce traffic congestion on a large scale."

TomTom’s Traffic Manifesto outlines four key action areas, designed to accelerate mass adoption of intelligent route guidance systems. The company states that it will continue to work with individuals, businesses, organizations and governments to see the full scope of its plans become a reality. The four commitments outlined in the Manifesto are:

1. TomTom will encourage and inspire people to play a role in reducing traffic congestion.

2. TomTom will increase the availability of TomTom HD Traffic.

3. TomTom will lead the continuous improvement of traffic and route guidance technology.

4. TomTom will bring together key traffic stakeholders to share ideas and drive actions forward.

"We know that traffic congestion is not going to disappear completely, but we can do something significant to reduce it today," said Harold Goddijn, TomTom CEO. "We're embarking on this mission because we love driving and hate traffic, and know that millions of drivers around the world feel this way too. We genuinely believe that TomTom has a role to play in helping to reduce traffic congestion in countries all over the world."

The company is committed to bringing its Traffic Manifesto around the world, following its introduction in Europe late last year. The Manifesto is being unveiled in the Canadian market with the introduction of TomTom’s HD Traffic service on the new TomTom GO LIVE 1535 M and the TomTom App for iPhone/iPad and its availability on TomTom.com. TomTom is further delivering on this commitment by extending its portfolio of real time traffic products to its range of industry partners.

To learn more about TomTom’s Traffic Manifesto and to read the technical backgrounder on this issue, visit www.tomtom.com/trafficmanifesto.