NBA, NHL and Google in talks to stream live games on YouTube

Google, the NHL and the NBA are reportedly in talks to enable live games to be shown on YouTube. According to a Bloomberg story published today, Gautam Anand, Google’s director of content partnerships for Asia Pacific said that the second half of 2011 would see a number of live sport events streaming on YouTube.  This would supposedlly include the ongoing NBA and NHL games as well as soccer leagues from Europe.

“It’s fair to say that there will be a lot more appealing sports content you’ll see on YouTube,” Anand said. “We have ongoing conversations with pretty much everyone." The NBA has been active in finding ways and means to offer fans access to games from their mobile devices as well as on demand through their NBA League Pass programs 

Source: Bloomberg