Olympus E-PL3 Gets US $ 700 price tag, ships in September

The latest Olympus PEN Micro-Four Thirds midrange camera and replacement of the E-PL2. Coming this September, the middle-child of the PEN triumvirate will sell for $700 and will come in various kits with either a 17mm fixed lens or a 14-42mm zoom. Available in black, white, red or silver, the E-PL3 will have a distinctive tilting touchscreen for enhanced controls.

Olympus also announced the compact VF-3 Electronic Viewfinder.  Priced at $179.99, the VF-3 easily attaches to Olympus PEN models with an accessory port, as well as the Olympus XZ-1 for eye-level convenience.

The VF-3 is perfect for photographers who like the option of holding the camera up to their eye to compose. With 100-percent field-of-view, none of the recordable subject area is cropped, making composition with the VF-3 easy and accurate. The magnification and built-in diopter adjustment of the VF-3 allow for easy viewing. The VF-3 can be rotated up to 90-degrees to accommodate more obscure shooting angles for additional creative control. Furthermore, if you are the kind of person who likes to tweak the settings on your TV, you will love the ability to adjust the brightness and colour temperature to your own particular tastes.