Hailo and Molson Coors Canada to donate $1 million in free cab rides in Toronto

"At Hailo, we make it easy to get home from any holiday gathering - allowing anyone to hail and pay for a taxi with two taps on the screen of their smartphone," said Justin Raymond, President, Hailo Canada. "

Hailo, the innovative cab-hailing app has teamed up with Molson Coors Canada to help Torontonians get home safe and encourage  responsible choices to make this holiday season the safest one yet.

Hailo announced that beginning today, and running until January 9th 2013, Hailo Toronto will give away one million dollars of taxi fares in $10 increments at 100 licensed establishments across Toronto.

"At Hailo, we make it easy to get home from any holiday gathering - allowing anyone to hail and pay for a taxi with two taps on the screen of their smartphone," said Justin Raymond, President, Hailo Canada. "And now, we're making it easier on the wallet, too. We want to make it simple for people to choose the safe way home after a holiday celebration."

“Safe travel becomes much more important during the holidays. At Molson Coors, we’re committed to helping consumers make responsible choices about having a good time,” explained Carole Berry, Lead, Corporate Responsibility Programming for Molson Coors Canada. “We’re proud to play our part by encouraging every Torontonian to plan a safe ride home with Hailo.

This holiday season is our first in Toronto, and we wanted to give something back to the city that's welcomed us so warmly. What better way to give back than with a million dollars of cab fare to help ensure a safe and happy holiday season?