Microsoft reveals new logo and branding

Microsoft has revealed its new logo and branding in advance of some heavy product launches in the coming months. The back-to-basics logo and simpliied font seems to mirror the look and feel of the new Windows 8 interface which borrows heavily from Windows Phone (or the user interface previously known as Metro). 

Microsoft's blog gives a reason for the makeover:

"It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."

The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors." How are you liking the new Microsoft look? Excited for Windows 8?