Louis Vuitton teams up with David Bowie in latest ad campaign and launches App

By Sonya Davidson

Luxury house Louis Vuitton takes the mobile experience to the next level with their new LV Pass App. Launched in conjunction with the latest fall ad campaign that features pop icon David Bowie and Arizona Muse in “L’Invitation au Voyage – Venice”, LV gives app users not only access to the view the clip but also the opportunity to go behind the scenes in the making of the campaign and, of course, shop.

The app provides scanning abilities directly from magazine pages to gain immediate product information and availability globally. Users are also able to share on social media networks. Yes honey, notice that bag? Serious WANT.