Sago Sago launches plush toy line

Toronto-based Sago Sago, a leading children’s digital toy developer, announced that it has teamed up with toy maker Monster Factory to create a new plush toy line that reflects the adorable Sago Mini characters preschoolers have embraced from Sago Mini apps. The new line includes Harvey the dog, Jinja the cat, Robin the bird and Jack the rabbit, and will be available online and at specialty retailers throughout North America in late November for an SRT of $24.95.

“The unique plush toys are well-designed and extremely huggable, which is exactly what we expected after selecting our Canadian neighbor Monster Factory to create a fresh plush collection.”

“We love how strongly our fans connect with our digital toys, and we are excited to launch the Sago Mini Plush Toys to extend the relationship, giving kids a way to play with our characters both on screen and off,” said Jason Krogh, CEO of Sago Sago. “The unique plush toys are well-designed and extremely huggable, which is exactly what we expected after selecting our Canadian neighbor Monster Factory to create a fresh plush collection.”

The handcrafted line of plush toys draws from Sago Mini’s array of cuddly, quirky characters that appear throughout its wildly popular series of preschool apps. Cornflower blue Jack, the rabbit who exudes happiness especially when he’s busy; pink and perky Robin who flies around living by the motto “sharing is caring”; golden Jinja,the cat who likes to sort crayons and preen; and toffee-colored Harvey the dog who invites everyone to play with him, including his own reflection!

The Sago Mini Plush Toys are available for pre-order online at http://sagomini.com beginning today. They will begin shipping and be available in-store at specialty retailers in late November. Each will carry a suggested retail price of $24.95 (CDN/USD).

ABOUT MONSTER FACTORY
Monster Factory is a toy maker based in Toronto, Canada. The company is committed to the design and production of imaginative and quality goods, and most importantly to the creation of plush monsters. With over 100 unique characters, Monster Factory toys are best known for their impeccable quality, signature look and feel and engaging personalities.

ABOUT SAGO SAGO
Sago Sago is a Toronto, Canada-based play studio that, to date, has created a line of 10 Sago Mini digital toy apps for preschoolers. Building on kids’ natural sense of wonder, creativity and curiosity, Sago Sago makes activities that are safe, positive and fun. Millions of parents trust Sago Mini as the ideal first apps for their little ones.

Sago Sago is the sister studio of Toca Boca, a digital play studio that also makes apps for kids. Since its first product launch in 2011, Toca Boca has released 24 apps that have been downloaded in more than 160 countries worldwide. Toca Boca and Sago Sago are part of The Bonnier Group, a family-owned business that includes newspapers, magazines, television, cinemas and digital media.