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Wednesday
Oct292014

For BlackBerry, the future is Classic

Almost a month after the launch of the BlackBerry Passport, CEO John Chen sent out an open letter heralding the next new device which is the BlackBerry Classic. The letter, made out to loyal (current and former) BlackBerry users states that the soon to be launched Classic is the successor to the popular Bold line of smartphones and that various user requests were considered in creating a new, improved and yet completely familiar experience.

"We are committed to earning your business – or earning it back, if that’s the case. In the weeks ahead, BlackBerry will be sharing more details about Classic that we think you’ll like," Chen's letter stated. Looks like this year of massive smartphone releases is far from over and BlackBerry has one remaining salvo before the holidays. We're excited to see what the BlackBerry Classic has to offer and if it will be a factor in gaining back that much needed market share.

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