Oakley introduces new lens technology to improve snow visibility

Oakley Canada has introduced its latest lens technology designed to help you see better as you ski and ride in the snow. Dubbed as PRIZM, the technology works to enhance visibility and contrast in the snow over a wide range of light conditions. It promises to let you see contours and texture of the snow. "This new technology takes the same approach as noise-canceling headphones," said Ryan Saylor, director of advanced product development at Oakley. "It tunes down the irrelevant colours and lets you focus completely on the colours that are most important to you sport."

PRIZM lens technology will be seen on the 2014 Oakley Snow Goggle Collection, which went on sale this month. It will be available in three different lens options: Black Iridium, Jade Iridium, and Rose.

Source: Oakley

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