First wave of IBM MobileFirst for iOS apps released by Apple and IBM

The momentous teaming up of former rivals IBM and Apple to push enterprise-grade solutions on iOS has yielded the first crop of applications. The apps include Passenger+ (above), which allows airline flight crews to offer personalized, in-flight services to passengers such as rebooking flights, accessing baggage information and providing special offers. Other mobile business apps now available through the collaboration between IBM and Apple are designed for customers in banking, retail, insurance, financial services, telecommunications and government.

Geared to transform how industries use mobile technology IBM MobileFirst for iOS solutions are now available to enterprise customers in banking, retail, insurance, financial services, telecommunications and for governments and airlines, a result of the unprecedented collaboration between Apple and IBM. IBM clients today announcing support for IBM MobileFirst for iOS solutions include: Citi, Air Canada, Sprint, and Banorte. 

“What we’re delivering aims directly at the new quest of business—smart technologies that unlock new value at the intersection of big data and individual engagement,” said Bridget van Kralingen, senior vice president, IBM Global Business Services. “Our collaboration combines IBM’s industry expertise and unmatched position in enterprise computing, with Apple’s legendary user experience and excellence in product design to lift the performance of a new generation of business professionals.

“This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”

In targeting key opportunities and priorities within industries, IBM MobileFirst for iOS apps take enterprise mobility a level deeper, helping employees access their company’s full capabilities wherever they interact with clients—faster, easier and more securely than ever before. Click here for more information.