Line buys Microsoft’s MixRadio app

Japanese messaging app Line buys Microsoft’s MixRadio app, which Microsoft gained from its acquisition of Nokia. The music streaming app was already meant to be spun off with Microsoft supposedly focusing on “productivity.” Now, we have a face or company willing to integrate the music service into its fold. MixRadio’s service will continue to function as third-party app on Lumia phones. It will still provide personalized music to the Windows Phone platform but with the Line acquisition, you can expect it to make its way to Android, iOS, BlackBerry, etc.

MixRadio already began diversifying on other platforms such as home audio and wearable devices as it now works on Harman Kardon Omni wireless speakers and the Adidas miCoach Smart Run watch. The deal is expected to close early next year. The terms of the agreement have not been disclosed.

Source: PCWorld