LinkedIn aims to boost site engagement with Newsle purchase

LinkedIn has just agreed to purchase alerts service Newsle for an undisclosed amount in order to boost the ability to track its users outside the website. It would also help users find out what other users are doing on LinkedIn. This acquisition seems in line with LinkedIn trying to bolster users’ engagement with their site.

“For example, knowing more about the people in your network—like when they’re mentioned in the news—can surface relevant insights that help you hit your next meeting with them out of the park,” said LinkedIn spokesman Ryan Roslansky.

Source: CNET