iBeacon gaining ground with Hudson's Bay, Lord & Taylor, Monk, and Hilton rollouts

Apple's iBeacon proximity sensor and communication technology is picking up steam as various retails stores are starting to deploy the technology to reach out to users of iOS devices and push opt-in updates on sales, rebates and other store and product-related information. Lord & Taylor (sister company of Hudson's Bay) and German restaurant group Monk as well as the Hilton group of hotels are going to rollout the technology soon. 

The Hudson's Bay is working with iBeacon provider Swirl on a system that will deliver location-aware content to its outlets. The initial rollout will target a number of Lord & Taylor and Hudson's Bay locations throughout the U.S. and Canada, including the flagship Hudson's Bay store in Toronto.  

"Beacon technology is the future of retail marketing," HBC executive Michael Crotty said, "and Swirl's platform will assist us to make every visit to Hudson's Bay or Lord & Taylor even more rewarding for our customers."

Hilton guests will get the benefit of bypassing the front desk and check in on their mobile device, heading directly to their room and unlocking the door with the same handset. 

"We are giving customers unprecedented choice and control at scale, and in the palm of their hands," Hilton CEO Christopher Nassetta told the Wall Street Journal.