Google is testing a ‘Listen Now’ music ads to promote music streaming services and stores

It looks like Google wants you to listen to artists more on the different music streaming services and buy music online with a new ad option they’re testing out. There is a “Listen Now” add that links to at least three streaming music services and stores such as Google Play, Rhapsody, and Apple’s Beats Music. If you search for an artist, the Listen Now ad block will be located around the top of the search card.

According to The Wall Street Journal, music sellers will be able to purchase ad space. There is no word yet when this feature will be rolled out internationally as it is still in its testing phase at the moment.