Toronto's Lassoh App enables control over privacy and launches today on Indiegogo

With interest in personal security and online privacy at an all time high, Lassoh, the new social app that has brought security and privacy to the forefront of their development and engagement.

Lassoh is a social networking tool that has highly developed security and privacy strategy; Lassoh is an app ruled and regulated by its users for optimal geo-social engagement. Unlike the competition, networks such as Foursquare, Full Circle and Skout, Lassoh users don’t have to surrender their identity or personal information to engage in the social app community. 

 “People want to interact and create content in geo-social contexts but at the same time, they are concerned about the implications such interactions may have for their privacy and personal safety. This is often referred to as the geo-social paradox,” says Jason Kim, CEO of Lassoh Inc.

While Facebook burdens its users with targeted advertising for the purposes of invasive market research, Lassoh suggests that the prospect of strangers and businesses gathering personal data and location information is a compelling deterrent for geo-social interaction.

Lassoh is a safe, user-run community wherein you will no longer have to fear leaked photos and identity theft. From the ability to “opt-in” to specific geographic areas in a city or town, to managing your communication with the “Saloon” function, to its unique approach to username acquisition, Lassoh created and integrated a sophisticated, informed privacy strategy that leaves users’ identities and privacy preferences to their discretion. 

Developed in Toronto, Lassoh is a new social app that “brings social back to the world”. With a mission to integrate in-person experiences and new technologies, Lassoh answers the modern question of real-time socializing and distracting smart phones. Lassoh has fused the two together with a small and committed team of developers that have focused their creative energies on locating social experiences in contextual time and place. Lassoh is leveraging Indiegogo and launching a two-month campaign to raise additional funds and form a foundational, engaged user base.  

To view the Lassoh Indiegogo campaign click here