Roku releases OS 7 update and a new mobile app

Roku, currently the leader in streaming set-top boxes embraced by cord cutters, has just upped the ante with a new OS 7 update which is expected to toll out to exisiting customers this month. 

The new OS 7, free to existing Roku devices, is  filled with new discovery features that give consumer more access to entertainment choices.

With a major update to Roku Feed consumers can now follow movies, TV shows, actors and directors to receive automatic entertainment updates about pricing and availability.

“Roku OS 7 delivers on our promise to give consumers TV on their terms,” said Roku Founder and CEO Anthony Wood. “By delivering the best collection of entertainment available for streaming, easy ways for consumers to find and discover what they want to watch, and the flexibility to decide how to stream, Roku delivers a superior streaming experience.”

Roku is also releasing a major update to the free Roku Mobile App for iOS and Android making it easier for consumers to access key features including Roku Search, Roku Feed, Remote Control and Play on Roku. Now, with just the tap of the screen, consumers can instantly access Voice Search, view and add to Roku Feed, launch Play on Roku to display their photos and videos on the big screen and much more. Similar to the Roku Home Screen, the Roku Mobile App also displays notifications to make consumers aware of new updates in the Roku Feed. “Pinch to zoom” capabilities let consumers view every detail of their personal photos.