Samsung kicks off lineup inspired social media promotion to launch Galaxy S6 in Canada

Samsung Canada kicked-off of an new promotion that challenges consumers to be the first in Canada to receive the revolutionary new Galaxy S6.

Fueled by social media participation, the lineup rewards participants with points for sharing content inspired by the Galaxy S6 on their personal Facebook, Twitter and Instagram channels with the hashtag #S6Lineup.

Based on points earned from these daily shares, consumers will move up the line with the top six broadcast throughout the contest on Samsung Canada’s Yonge-Dundas LED billboard, the largest of its kind in Canada, and receive some of the first Galaxy S6 devices in Canada on launch day, April 10^th.

To bring the excitement to life, consumers in spots 7 through 50 in the #S6Lineup will also be featured on a huge 80 foot installation at Yonge-Dundas Square.

“We know how excited Canadians are to get their hands on this latest device and are launching the #S6Lineup as a fun and interactive way to reward our biggest fans,” said Mark Childs, Chief Marketing Officer, Samsung Canada

In addition to bragging rights of being amongst the first consumers in Canada to experience the new GALAXY S6, there are daily Samsung prizes and a grand prize all-expenses-paid 2015 Stanley Cup® Final experience.   

Additional #S6Lineup Details:

 Canadians can join the #S6Lineup starting today by signing up for the Contest at www.samsung.com/S6Lineup where they will create their avatar and share content on Facebook, Twitter and Instagram. Each post = 1 point, and each point gets you closer to the front of the line. The contest runs from March 27 – April 8. At the end of the contest the top 6 in line win 1 of 6 of the first Galaxy S6 devices in Canada. The grand prize for first in line is an all-expenses-paid trip for 2 to a 2015 Stanley Cup® Final game. Additionally, there will be awesome daily prizes.

From April 2^nd to the 8^th, Samsung Canada^, will also feature an 80-foot LED board at Yonge and Dundas Square which will take the digital line to a whole new level. The board will broadcast what is happening in the virtual line, giving spectators the ability to see the progress of participants as they work their way towards the front position. The top six participants who have earned the most points in the Contest will be broadcast on Samsung’s Yonge and Dundas billboard, the largest outdoor LED billboard in Canada, as well as on major billboards at Metropolis at Metrotown in Vancouver and Montreal’s Eaton Centre. 

Canadians looking to experience the next revolution in smartphone technology can preorder the Samsung Galaxy S6 and Galaxy S6 edge at: www.samsung.com/galaxys6preorder and receive a complimentary gift with purchase. Both devices will be available starting April 10th. Consumers looking for a preview of the new devices can head to any of Samsung Canada’s preview locations, found here: http://pages.samsung.com/ca/gs6/English/preview.html.

At launch, the devices will be available in Charcoal Black and Shimmering White, with the Platinum Gold variant available April 30, 2015. Samsung will also offer exclusive GALAXY S6 and GALAXY S6 edge accessories.