Salon announces the launch of the new Salon app for Apple Watch

Publishers are flocking to the Apple Watch as a new way to send bite-sized stories and updates to readers. Salon is the latest to announce support for the new wearable that started shipping just yesterday. 

The app is the latest addition to Salon’s mobile offerings, which are an integral proportion of Salon’s user base.

“Since our inception, Salon has been a leading online voice – continuously finding ways to engage and empower users, deepen the national dialogue and make every conversation smarter. Launching Salon’s app for Apple Watch on day one of its release is the latest step in that mission.”

The app for Apple Watch will display headlines from the top stories on Salon.com, allowing users to conveniently and instantly track breaking and important political and cultural news from Apple Watch. When users tap on articles that they wish to read, they will be loaded on Salon’s companion app for iPhone. Salon’s app for Apple Watch also includes a “Save for Later” feature that users can activate by holding their finger down on a select article – adding it to a bookmarked list accessible via the Salon iOS app.

“I’m excited that Salon will be releasing an app for Apple Watch to coincide with its availability on the 24th. In our ongoing explorations into emerging platforms, wearables have provided us with an exciting new content space to innovate important new ways to connect with users. We are incredibly proud to be at the forefront of that,” said Cindy Jeffers CEO and CTO of Salon Media Group.

Will the Apple Watch become a venue for publications to engage their users? How will this affect usage and battery life? I'd like to know how this new product category can extend the way media evolves.