Lenovo launches first streaming media device for US $49

Lenovo launched the Lenovo Cast, the company’s first media casting device to bring content from smaller, personal devices to the big screen. The device is coming in  August worldwide. Pricing is expected at $49 USD.

The Lenovo Cast gives users the ability to share their favorite content by streaming it wirelessly from their personal screen devices to a big screen TV.

Lenovo Cast works in three simple steps: plug, link and play. First, plug Lenovo Cast into any large screen device’s HDMI port. Then link Lenovo Cast to the device’s signal. Then play and enjoy media from a DLNA or Miracast-enabled tablet or smartphone.

Lenovo Cast offers extreme flexibility with its convenient pocket size and simple set up, making it an ideal companion device for smartphones and tablets. Its dual form factors allow users to hook it up either behind the TV or anywhere near it. Unlike other casting devices, Lenovo Cast ensures seamless streaming thanks to its dual frequency WiFi and its ability to transfer content up to 20 meters, even sending the signal through walls. And it’s not limited to just sharing videos. It mirrors any content users have on their smartphones.

Lenovo comes into a growing market of streaming devices and set-top boxes. This includes Google's popular Chromecast, the Roku Stick and similar streaming products.