Apple's 'Shot on iPhone 6' campaign wins Outdoor Lions' prize at Cannes

Apple's 'Shot on iPhone 6' campaign, which showcases images taken by photographers using the iPhone 6 and iPhone 6 Plus in a series of supersized billboards has won the Outdoor Lions category at the Cannes Grand Prix festival.

The Shot on iPhone World Gallery' showcased images from 162 users and was marketed in 73 cities in 25 countries. Images in the campaign itself were shot in 13 different countries. Called iPhone World Gallery, the campaign has even featured the world of Canadians John Lehmann and Dan Carr. The campaign, fully produced by Apple in-house, is clever in that it highlights the sort of creative ways people can use the iPhone 6 to make stunning and pro-level images.

The iPhone has been the most popular camera on services like Flickr and makes up the most user-submitted images beating out even the most popular point-and-shoot and DSLR cameras.

Source: 9to5Mac