Apple confirms September 9 launch event in San Francisco

By Gadjo Cardenas Sevilla

Media invitations went out this morning from Apple for an invitation-only event to be held on September 9th at the Bill Graham Civic Auditorium in downtown San Francisco. The invitation has the Apple Logo as well as the Siri waveform graphics that appear on the Apple Watch with a "Hey Siri, give us a hint" text below. Siri is iOS's digital personal assistant which is native to the iPhone, iPad and iPod Touch lines. Just out of curiosity, I queried Siri and asked her to give me a hint, I got the response below.

Traditionally an iOS and iPhone event, September events are held in the Yerba Buena Centre for the Arts in San Francisco, although last year's event was equally focused on the Apple Watch and was held at the Flint Centre in Cupertino. For this year, Apple is expected to update the iPhone 6 and iPhone 6 Plus lines and possibly add a lower cost model. Aside from the de rigueur OS and processor upgrades, we expect to see improved cameras, possible Force Touch functionality as well as the introduction of new colours. Seeing as Siri features in the invitation, we might get new and improved Siri functionality as well. Stay tuned for more development on this story.