Samsung steps up Personal Assistant game with acquisition of VIV

“Viv was built with both consumers and developers in mind. This dual focus is also what attracted us to Viv as an ideal candidate to integrate with Samsung home appliances, wearables and more, as the paradigm of how we interact with technology shifts to intelligent interfaces and voice control.”

Artificial Intelligence and personal assistants are going to play a big part of our mobile future. Google's CEO Sundar Pichai said as much during his keynote early this week by stating that A.I.-first will be the future and this interface goes beyond displays and moves into the realm of voice assistants.

Apple was an innovator in this space with Siri and has slowly placed Siri beyond the iPhone and iPad and into the Apple TV, CarPlay and now on macOS Sierra. The company that created Siri spun off from Apple some time ago and created a new assistant called VIV who is more extensible than Siri and can work with more services and apps. Viv was just purchased by Samsung for an undisclosed amount.

Viv has developed a unique, open artificial intelligence (AI) platform that gives third-party developers the power to use and build conversational assistants and integrate a natural language-based interface into renowned applications and services. The transaction is subject to customary closing conditions.

“Viv was built with both consumers and developers in mind. This dual focus is also what attracted us to Viv as an ideal candidate to integrate with Samsung home appliances, wearables and more, as the paradigm of how we interact with technology shifts to intelligent interfaces and voice control.”

The deal showcases Samsung's commitment to virtual personal assistants and is part of the company’s broader vision to deliver an AI-based open ecosystem across all of its devices and services. With Viv, Samsung will be able to unlock and offer new service experiences for its customers, including one that simplifies user interfaces, understands the context of the user and offers the user the most appropriate and convenient suggestions and recommendations.

Viv was founded by AI visionaries Dag Kittlaus, Adam Cheyer and Chris Brigham. As part of the acquisition, the founding team will work closely with Samsung’s Mobile Communications business, but continue to operate independently under its existing leadership.

“Unlike other existing AI-based services, Viv has a sophisticated natural language understanding, machine learning capabilities and strategic partnerships that will enrich a broader service ecosystem,” said Injong Rhee, CTO of the Mobile Communications business at Samsung Electronics. “Viv was built with both consumers and developers in mind. This dual focus is also what attracted us to Viv as an ideal candidate to integrate with Samsung home appliances, wearables and more, as the paradigm of how we interact with technology shifts to intelligent interfaces and voice control.”