Google set to open first pop-up stores inside Best Buy locations in Canada

By Gadjo Cardenas Sevilla

Google has released a lot of new hardware, including the impressive Pixel smartphone with the new Assistant software, Google Home, Google Wi-Fi, Daydream View VR headset as well as a bevy of Chromecast devices plus Chromebooks which have become the darling of the educational market.

The best way to get these products into the hands of customers is to properly demonstrate them in a retail store environment. While Google isn't opening its own stores (yet), it's made some moves to have a retail presence to show off all this neat stuff. They had a pop-up store in NYC and coming this month, they will invite Canadian customers to sample first-hand the new products and services that they just launched.

Google is opening 'a shop within a shop' in four Canadian Best Buy branches. These include on at the Heartland Best Buy in Mississauga, ON and three other ones in Calgary, Edmonton and Vancouver.

While a move into retail may seem like something new for Google, the company has some experience with the boutique approach which they used when allowing people to try out Google Glass. Expect Google to dress up the Best Buy stores within stores with the same playful and quirky vibe that the company demonstrates in its websites. For Canadians, it is a great opportunity to get hands-on the product, demo experiences as well as purchase products directly from Google specialists.