Amazon.ca gives startups some love with new Launchpad section

While not the big news expected from Amazon.ca today, Amazon did announce a new section open to Canadians called Amazon Launchpad which features innovative products from startups or crowdsourced companies. Think of it as a curated Kickstarter or Indiegogo section within Amazon.ca.

"Amazon Launchpad has worked with more than 100 leading venture capital firms, startup accelerators, and crowd-funding platforms to bring innovative products to Amazon. Canadian customers can now search for and purchase hundreds of products backed by firms like Andreessen Horowitz, accelerators like Y Combinator, and crowdfunding sites like Kickstarter," Amazon explains.

Featured Amazon Launchpad products include:

·         Nucleus Anywhere Intercom: A HD intercom communication system that brings families together wherever they are
·         TubShroom Shower, Tub and Drain Protector/Hair Catcher: The last hassle and chemical free hair catcher you’ll ever need
·         Sugru Moldable Glue: A moldable glue that turns into rubber
·         Outdoor Tech Wired Chips: A solution to biking with music, a universal wireless helmet audio system
·         Annex Quad Lock Bike Mount Kit: One of the lightest and strongest phone mounting systems available
·         Go-Comb Wallet Comb + Bottle Opener: A modern grooming accessory designed to travel with you
·         Illumibowl Toilet Night Light:  A subtle sensor light to guide you during midnight trips to the bathroom

This is a good move by Amazon since many consumers are wary of these new companies and products. With Amazon's vote of confidence, these companies and innovators have a better chance of reaching new markets.